Countdown to Launch by Greg Devlin & Liam Fennelly

Author:Greg Devlin & Liam Fennelly
Language: eng
Format: epub
Publisher: Oak Tree Press

Influencing factors can include market conditions:

Is there a period of growth or decline underway?

Are interest rates stable or increasing?

How does your pricing compare with competitors for similar products or services?

Do compliance issues and regulations impact you and does this affect demand?

Marketing audit

A marketing audit feeds into strategy, planning and implementation of agreed actions by ongoing examination, monitoring and observation of change as appropriate. The audit helps you understand yourself, your business, your competitors and the changing conditions. It should cover areas such as:

Skills and capabilities – ongoing review and update.

Delivery capacity (your ‘bandwidth’).

Market scalability.

Internal ability to grow (vision, resources, staff, etc.).

Delivery partners (present and future, in the context of above).

Business model flexibility potential (how agile is your structure?).

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